The Congress has officially accepted that Narendra Modi is going to be an issue in 2014 Lok Sabha elections and urged its partymen to gear up to face the challenge upfront.
Information and Broadcasting minister Manish Tewari addressing party spokespersons today on the concluding day of the party’s communication workshop urged them "not to be diffident" but to hit back, taking strength from the party's "secular credentials".
Tewari had been asked on how to tackle the challenge posed by Modi who is now BJP's face for the general elections. The minister indicated that corporates are using television channels to project Modi in the larger than life image.
Tewari reportedly said, "Ranvijay" (one who wins the battle) and not "Ranchhod" (one who runs away from the battlefield).
Tewari who was tasked with briefing parymen on preparedness for the electronic media and how to address press briefings, reminded the participants of the fives Cs--Courage, Conviction, Candour, Content and Convenience (comfort with languague or medium) before they disseminate the party's viewpoint before the press or at the social media.
Source: BS
Information and Broadcasting minister Manish Tewari addressing party spokespersons today on the concluding day of the party’s communication workshop urged them "not to be diffident" but to hit back, taking strength from the party's "secular credentials".
Tewari had been asked on how to tackle the challenge posed by Modi who is now BJP's face for the general elections. The minister indicated that corporates are using television channels to project Modi in the larger than life image.
Tewari reportedly said, "Ranvijay" (one who wins the battle) and not "Ranchhod" (one who runs away from the battlefield).
Tewari who was tasked with briefing parymen on preparedness for the electronic media and how to address press briefings, reminded the participants of the fives Cs--Courage, Conviction, Candour, Content and Convenience (comfort with languague or medium) before they disseminate the party's viewpoint before the press or at the social media.
Source: BS
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