NEW DELHI: BJP plans to build Narendra Modi's campaign by an all-out mobilization for the Sardar Patel statue of unity in January that will see thousands of boxes fitted with electronic chips being tracked from a central control in Gujarat as they transport pieces of iron and soil to be used in the proposed memorial.
The use of a GIS tracking system will enable organizers to monitor panchayat level political meetings where the boxes with their contents will be "dedicated" to the nationalist causes the Sardar is believed to have espoused as India's first home minister.
Meetings and modest local yatras, BJP managers believe, will help build a saffron mood in favour of Modi in the run up to the Lok Sabha elections with the programme borrowing a leaf from the Ram shila pujan mobilization that the Sangh Parivar undertook for the Ayodhya movement in the late 1980s.
But in contrast to the highly polarizing message of the Ram shila pujan programme involving transport of bricks for the "construction" of a Ram temple, the Sardar Patel mobilization is focusing on a subtler nationalist sub-text that advocates decisive governance.
The uniform chip-fitted boxes are to be provided by the Sardar Patel Rashtriya Ektra Trust headed by Modi and are intended to be taken to as many destinations BJP state units can reach.
The central pitch of the Modi for PM campaign is expected to be around his "no nonsense, business-like" leadership that the party sees is an attractive contrast to a scam-hit Manmohan Singh regime, vulnerable to political attacks despite Congress leader Rahul Gandhi's rearguard action on corruption issues.
The Sardar Patel programme is to be followed by an ambitious voter outreach where BJP's estimated 3 crore members are to be tasked with contacting 10 voters each, setting a target of 30 crore electors. This will add the vote and note for Modi drive to collect small donations.
BJP intends to scan the updated voter lists that will be available in January 2014 and draw up targets for its state and district units to meet by February. The effort will look to collect data on voters like email and mobile contacts so that BJP's views reach individuals ahead of the next national election.
The brainstorming sessions held this week saw a direct involvement of Modi who seemed to have taken charge of the campaign more fully after the recent assembly elections concluded with BJP victories in three states.
Modi urged BJP's media faces to do their homework before appearing on television so that the party can come across as a credible outfit with consistent viewpoints.
The technological backbone of the BJP poll effort is being managed largely by Modi's office in Ahmedabad and Bangalore-based IT guru Rajesh Jain. The programmes being run are analyzing voter data to set campaign targets. BJP said its recent run for unity saw the participation of 50 lakh individuals.
Source: TOI
The use of a GIS tracking system will enable organizers to monitor panchayat level political meetings where the boxes with their contents will be "dedicated" to the nationalist causes the Sardar is believed to have espoused as India's first home minister.
Meetings and modest local yatras, BJP managers believe, will help build a saffron mood in favour of Modi in the run up to the Lok Sabha elections with the programme borrowing a leaf from the Ram shila pujan mobilization that the Sangh Parivar undertook for the Ayodhya movement in the late 1980s.
But in contrast to the highly polarizing message of the Ram shila pujan programme involving transport of bricks for the "construction" of a Ram temple, the Sardar Patel mobilization is focusing on a subtler nationalist sub-text that advocates decisive governance.
The uniform chip-fitted boxes are to be provided by the Sardar Patel Rashtriya Ektra Trust headed by Modi and are intended to be taken to as many destinations BJP state units can reach.
The central pitch of the Modi for PM campaign is expected to be around his "no nonsense, business-like" leadership that the party sees is an attractive contrast to a scam-hit Manmohan Singh regime, vulnerable to political attacks despite Congress leader Rahul Gandhi's rearguard action on corruption issues.
The Sardar Patel programme is to be followed by an ambitious voter outreach where BJP's estimated 3 crore members are to be tasked with contacting 10 voters each, setting a target of 30 crore electors. This will add the vote and note for Modi drive to collect small donations.
BJP intends to scan the updated voter lists that will be available in January 2014 and draw up targets for its state and district units to meet by February. The effort will look to collect data on voters like email and mobile contacts so that BJP's views reach individuals ahead of the next national election.
The brainstorming sessions held this week saw a direct involvement of Modi who seemed to have taken charge of the campaign more fully after the recent assembly elections concluded with BJP victories in three states.
Modi urged BJP's media faces to do their homework before appearing on television so that the party can come across as a credible outfit with consistent viewpoints.
The technological backbone of the BJP poll effort is being managed largely by Modi's office in Ahmedabad and Bangalore-based IT guru Rajesh Jain. The programmes being run are analyzing voter data to set campaign targets. BJP said its recent run for unity saw the participation of 50 lakh individuals.
Source: TOI
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